Платформа

DV Platform

our own CDP (Customer Data Platform), that allows to collect, analyze and segment online transaction data and MAID.

DVPlatform - is a SAAS solution, in which the access to the platform is made via the Internet connection, any special actions for installing software on the user's side are not required

This technology allows to conduct advertising campaigns on all the customer segments of a category, competitors, brands or specific products, as well as create Sales Lift for the segment used.
On this platform more than 50 millions of unique users are collected as well as 250 prebuilt taxonomy options. Anonymized data enters the system from our partners — BDP, Atol, OFD Platform and others. The IT solution was recognized as the best CDP of 2021, and has its own patented predictive models.
DV Programmatic is our own DSP (Demand-Side Platform), that allows purchasing traffic in real time on the inventory, using desktop and mobile. Distinctive feature of our DSP is the integration with the database, which allows targeting not only the audience by interests, but also online customers of categories, brands and goods.

Available as Self Service for advertising agencies since October 2024